Billboard as an Advertising Medium

     Billboard is one of the most effective (traditional) way in promoting your brand, product and even services out in the open field.  It can be seen and be noticed whether they like it or not when placed in a good spot.  One of its advantage is that it retains to commuter's mind specially if they do travel on that same spot repeatedly as they go to work.  

        You can have the option to where it would be placed and how would you like it to be as to attract attention of your potential customers.

So, lets talk about the figures...

     

       You will be needing to find a good advertising company to have your designs printed on a tarpaulin and seek their advice on how to create a good design that will catch potential customers attention.  Your message should be short and straight to the point for these commuters only see your billboard for about 2 to 3 seconds only.  These Billboards focus more on images than on text.  Be aware also that it would require a long term contract with the advertising company this is because it takes a lot of time, energy and money to constantly change billboard ads.  Usually, it will took 3mos. for a short contract - might extend to even a year and so

Cost Analysis

       - Printing usually ranges from 25-40 per sq.ft (so roughly, a 20ft x 20ft billboard will cost you about Php. 10,000.00 - 16,000.00).  Its one time installation will range from about Php. 20,000.00 - 40,000.00.  

       - Placement pricing is based on location depending on the volume of traffic or commuters in a specific spot.  See details below (year 2015):

•Roxas Boulevard to Taft
Ave rate: PhP 400,000 per month
•Taft to Magallanes
Ave rate: PhP 450,000 per month
•Magallanes to Buendia
Ave rate: PhP 450,000 per month
•Buendia to Guadalupe
Ave rate: PhP 550,000 per month
•Guadalupe to Ortigas
Ave rate: PhP 650,000 per month
•Ortigas to Santolan
Ave rate: PhP 680,000 per month
•Santolan to Aurora Boulevard
Ave rate: PhP 550,000 per month
•Aurora Boulevard to North Avenue
Ave rate: PhP 450,000 per month
•North Avenue to Balintawak
Ave rate: PhP 400,000 per month
•Balintawak to Monumento
Ave rate: PhP 400,000 per month

        So let's pick one for us to have a close estimation of its cost...

Size: 50ft x 40 ft

Placement: Ortigas to Santolan Area

Printing Cost:        Php.   50,000.00 (@ Php. 25.00/sq.ft)

Installation:           Php.   20,000.00 (atleast)

Monthly Rent:       Php. 680,000.00 

Total Cost:            Php. 750,000.00

Duration:              3 mos. (90days for ex.)

Grand Total:         Php. 2,250,000.00 (that cost you about Php. 25,000.00/day)

For a Year:           Php. 9,131,250.00 (if you enter into a longer term)

Cons:

        

         Seeing the above, venturing into billboard type advertisement price is a pain in the ass... We should also consider "re-installing and dismantling" cost when strong typhoon comes to avoid accident as seen on tv.

Mga billboard sa EDSA, tiniklop para makaiwas disgrasya

          Other accidents involving Billboard type of advertisements

Have you think about this?

           What if your Grand Total (for 3mos. billboard ads + rent) will be used to avail with "A Multi-Year Calendar"?  Imagine how many calendars will it produce?  Have you also ever imagine how many people will it reach even from the farthest?  Have you also thought of that said amount will cover for 3 years instead of 3mos. for a standard billboard?

Like to know more?  Please click on "A Multi-Year Calendar" on the upper right corner of the pages section.